MULBERRY EXCHANGE AND CHANGE

Project Details:

The social media campaign “Exchange and Change” celebrates Mulberry's Buy Back exchange programme which enables customers to exchange unwanted Mulberry bags in-store or online to earn credit towards a new one. The punchy, colourful, stop-frame idents loop round to promote Mulberry’s ‘Made to Last’ ethos and commitment to circularity.

Role: Project Manager

Creative Agency : made by blah - an indie agency

Photographers: Metz+Racine