MULBERRY ALEXA FOREVER

Project Details:

The Alexa Forever campaign celebrates the enduring love affair with Britain's most culturally
iconic bag, ‘The Alexa’ and Mulberry's Made to Last ethos and commitment to circularity.

The creative concept uses infinite loops in a variety of fun, playful and hypnotic
10s stings, which live on social, online globally and digital OOH in the UK.

Role: Project Manager

Creative Agency : made by blah - an indie agency

Photographer: Ash Kingston - Model: Phoebe Matthews - Music: Jane Weaver