April 17th we hosted a party, at Galeria Melissa in Covent Garden, to celebrate the launch of the Melissa/Rider shoe.

As part of our ongoing community partnership with Melissa shoes which supports young creatives in London, Protein produced the launch event and partnered with London based photographer and founder of Rare Select Models Romany Francesca.

The Galeria became the set of a photoshoot with a branded pop-up colorama and an exclusive set from DJ Helena Star.

As a reflection of the evenings collaborative theme, Romany invited her creative network and encouraged her guests to take the opportunity to network during the event and make connections with other likeminded individuals.