In partnership with Bumble and with the goal of understanding how culture, age and technology shapes preferences and attitudes around dating, Protein undertook a study across Europe and the United Kingdom around the future of dating and romance in 2020.

We engaged 12,000 Millennials and Gen Z in the United Kingdom, France, Germany, Spain, Netherlands and Ireland. We asked them questions around their dating app habits (the good and the bad) and their personal preferences from initial swipe to meet up.

To help us contextualise our findings, we spoke to five experts on dating and relationship culture who provided insight into the cultural and generational differences across Europe and the United Kingdom.

Download the report here